Current Date:September 22, 2023

Have You Ever Used Shampoo Butter? Here’s Why You Should!

Rustic Art Shampoo Butter

Sunita, our chief formulator and founder, wanted to bring out a water-efficient product range. When it came to reinventing a Shampoo which has the convenience of liquid & beauty of a Shampoo Bar, without compromising the user experience and the end result, Shampoo Butter was born.

The dreamy texture of shampoo butter, unique and luxurious, by your own Rustic Art wasn’t easy to achieve.

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“I wanted a shampoo to be different and enhance the benefits of the ingredients used. I failed on this product for 20 – 21 months, until I didn’t. When the product was ready it looked like butter and hence we decided to call it shampoo butter. We beta tested this for months with some of our long time customers, friends and family. Everyone loved it. Every ingredient used in it is certified organic – sustainable surfactant blend, cold pressed oils, essential oils and more. We launched shampoo butter in March 2019 and there is no looking back. A result of multiple failures is this beautiful, dreamy, buttery goodness for hair, proudly innovated and made in India! Ever hair wash should make you feel happy, shampoo butter does that!” states Sunita Jaju.





The motivation behind making such a product was to make a product which has following properties:

  1. Contains no fillers
  2. Higher concentration of Organic Oils, Organic Essential Oils & Glycerin
  3. Requires less water to rinse off
  4. Easy to carry & travel friendly
  5. Long lasting, thus, less containers and more product, making it sustainable. Jars can be reused for various purposes.

Rustic Art Organic Shampoo Butter is an innovative, luxurious & scientifically advanced answer to all your hair care needs! It lathers, cleanses, hydrates & moisturizes the scalp. This in turn nourishes the hair, adds gloss & keeps them healthy. It is safe for colored and treated hair. Rustic Art Organic Shampoo Butter is a water-efficient product, i.e., it has got extremely less water as part of its formulation making it extremely convenient to carry around in your travel kit. It lasts longer than its liquid counterparts. It is free of Sulfates, Parabens & Silicones.

A truly unique hair wash experience!

First time user 💸Grab 50% 💸off on your favourite Femica skincare products by using promo code FEM50 now! ❣️

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  • Yarrow Moringa Shampoo Butter for Babies & Kids: Mild combination of oils and essential oils, specially formulated for babies and kids. It hydrates, nourishes and moisturizes the delicate scalp skin and hair of your little one.
  • Cypress Hemp Oil Shampoo Butter: Suitable for dry, frizzy or damaged or matured to normal scalp & hair. It retains curls/waves for a longer time period per wash. It hydrates the scalp and nourishes the roots, improving the texture after regular use. Perfect for all dry to normal hair type.

  • Mint Eucalyptus Shampoo Butter: Suitable for flaky, dandruff prone, oily to normal scalp & hair . It is anti-fungal properties ensures a clean and fresh scalp after every wash. It moisturizes the hair and scalp, improves the root health and in turn hair texture. Perfect for oily to normal hair type.
  • Cinnamon Rosemary Shampoo Butter for Men: Suitable for everyday use without the fear of damage. It strengthens the roots and reduces hair fall overuse. It reduces risk of infection & dandruff. Perfect for all hair types.

Also Read: What Are Bathing Soaps? How They Are Made?

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